Managing local aspirants with global aspirations
The DNA-Indus 2011 Survey identifies the top 30 B-Schools in India that are in sync with student and industry expectations based on international benchmarks
In this era of globalisation, the basic mantra repeated by just about every management aspirant, 'Consider the Corporate Perspective' increasingly incorporates an additional word - Multinational. It is no longer good enough for candidates to measure up to local standards; they need to be on par with the best worldwide.
This raising of the bar, in a manner of speaking, coupled with the multitude of institutes that have emerged in recent years, tends to throw the potential 'managers of tomorrow' into a tizzy. After all, the all-important process of how to effectively collate and filter data, analyse it and make an 'informed' decision is something they will only learn after joining a management institute, not before!
Simultaneously, this has upped the stakes tremendously where B-Schools are concerned. While the bottom line, for every management aspirant, remains getting a good job offer at the campus placement level, the institutes have begun to increasingly focus on the various aspects that can facilitate it. From industry relevant courses, to a strong industry interface where curriculum, guest faculty, familiarisation visits and internships are concerned; there are several clinching factors when it comes to the selection process. They also go a long way in determining how fast one can climb up the corporate ladder.
The hunt therefore, these days is for B-Schools that build a solid foundation with teaching methodology, technology, facilities and other coveted add-ons that can make all the difference between being shortlisted and selected during the campus interviews. It is not just important but essential for management aspirants planning to walk down the corporate corridors in future, to ensure that they opt for a B-School, which can be the launch pad for a career that will not only take off rapidly but also keep on rising sharply thereafter.
However, as pointed out earlier, this is no easy task. With the aim of facilitating the process and enabling management aspirants to not just understand the parameters on which they need to rate B-Schools, but also provide a systematically conducted, comprehensive rating, DNA and Indus Learning Solutions Pvt. Ltd. recently conducted a survey to identify top 30 business school in India.
The objective of the research was to rank top business schools in India. The methodology comprised an awareness survey, which was conducted with a sample of 300 (75 each among potential students, faculty, alumni and HR managers) across six relevant cities of Delhi NCR, Mumbai, Chennai, Pune, Chandigarh, and Bangalore.
A list of 30 institutes was generated with the highest Top of Mind (ToM) and unaided recalls. Institutes were selected based on the mean as standard deviation calculated through the responses.
A perception survey was thereafter conducted for the selected 30 institutes with a sample of 452, again across the six cities of Delhi NCR, Mumbai, Chennai, Pune, Chandigarh and Bangalore. A weighted average was then calculated across different parameters for selection of the top business schools in India.
The evaluation of business schools was done on specific parameters like curriculum, intellectual impact, international exposure, image of the institute, placement, industry interaction, infrastructure and the potential to network.
The preferred business schools were listed on each parameter, followed by the evaluation of each business school on each parameter, leading to the list of Top 30 business school in India.
Target Respondents included students of the age group 18-30 years. These comprised potential students who were willing to get admitted in any business school, had passed 12th standard and passed within the last 1 year and alumni students who had passed from any business school within the last one year. Faculties who responded had to be a teaching faculty of any business school whereas the HR professionals had to be directly involved in campus recruitments. Snowball sampling process was used to ensure that the ratings for all business schools are taken.
The survey findings provided rankings in the following categories: Overall Ranking, Most admired institution - Course Curriculum, Most admired institution - Intellectual Impact, Most admired institution - International exposure, Most admired institution- Image of institute, Most admired institution - Placement, Most admired institution - Industry Interaction, Most admired institution - Infrastructure and Most admired institution - Potential to network.
These are the key factors that epitomise an ideal institute for imparting management education and stand aspirants in good stead, all through their careers. After all, a B-School that combines relevant and updated courses with exposure to the corporate world ensures that its students are ready to deliver from day one, making them an attractive proposition at the campus hiring stage. The same attributes that make a student attractive for hiring today, will be driving career growth tomorrow.
The DNA-Indus 2011 Survey identifies the top 30 B-Schools in India that are in sync with student and industry expectations based on international benchmarks
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In this era of globalisation, the basic mantra repeated by just about every management aspirant, 'Consider the Corporate Perspective' increasingly incorporates an additional word - Multinational. It is no longer good enough for candidates to measure up to local standards; they need to be on par with the best worldwide.
This raising of the bar, in a manner of speaking, coupled with the multitude of institutes that have emerged in recent years, tends to throw the potential 'managers of tomorrow' into a tizzy. After all, the all-important process of how to effectively collate and filter data, analyse it and make an 'informed' decision is something they will only learn after joining a management institute, not before!
Simultaneously, this has upped the stakes tremendously where B-Schools are concerned. While the bottom line, for every management aspirant, remains getting a good job offer at the campus placement level, the institutes have begun to increasingly focus on the various aspects that can facilitate it. From industry relevant courses, to a strong industry interface where curriculum, guest faculty, familiarisation visits and internships are concerned; there are several clinching factors when it comes to the selection process. They also go a long way in determining how fast one can climb up the corporate ladder.
The hunt therefore, these days is for B-Schools that build a solid foundation with teaching methodology, technology, facilities and other coveted add-ons that can make all the difference between being shortlisted and selected during the campus interviews. It is not just important but essential for management aspirants planning to walk down the corporate corridors in future, to ensure that they opt for a B-School, which can be the launch pad for a career that will not only take off rapidly but also keep on rising sharply thereafter.
However, as pointed out earlier, this is no easy task. With the aim of facilitating the process and enabling management aspirants to not just understand the parameters on which they need to rate B-Schools, but also provide a systematically conducted, comprehensive rating, DNA and Indus Learning Solutions Pvt. Ltd. recently conducted a survey to identify top 30 business school in India.
The objective of the research was to rank top business schools in India. The methodology comprised an awareness survey, which was conducted with a sample of 300 (75 each among potential students, faculty, alumni and HR managers) across six relevant cities of Delhi NCR, Mumbai, Chennai, Pune, Chandigarh, and Bangalore.
A list of 30 institutes was generated with the highest Top of Mind (ToM) and unaided recalls. Institutes were selected based on the mean as standard deviation calculated through the responses.
A perception survey was thereafter conducted for the selected 30 institutes with a sample of 452, again across the six cities of Delhi NCR, Mumbai, Chennai, Pune, Chandigarh and Bangalore. A weighted average was then calculated across different parameters for selection of the top business schools in India.
The evaluation of business schools was done on specific parameters like curriculum, intellectual impact, international exposure, image of the institute, placement, industry interaction, infrastructure and the potential to network.
The preferred business schools were listed on each parameter, followed by the evaluation of each business school on each parameter, leading to the list of Top 30 business school in India.
Target Respondents included students of the age group 18-30 years. These comprised potential students who were willing to get admitted in any business school, had passed 12th standard and passed within the last 1 year and alumni students who had passed from any business school within the last one year. Faculties who responded had to be a teaching faculty of any business school whereas the HR professionals had to be directly involved in campus recruitments. Snowball sampling process was used to ensure that the ratings for all business schools are taken.
The survey findings provided rankings in the following categories: Overall Ranking, Most admired institution - Course Curriculum, Most admired institution - Intellectual Impact, Most admired institution - International exposure, Most admired institution- Image of institute, Most admired institution - Placement, Most admired institution - Industry Interaction, Most admired institution - Infrastructure and Most admired institution - Potential to network.
These are the key factors that epitomise an ideal institute for imparting management education and stand aspirants in good stead, all through their careers. After all, a B-School that combines relevant and updated courses with exposure to the corporate world ensures that its students are ready to deliver from day one, making them an attractive proposition at the campus hiring stage. The same attributes that make a student attractive for hiring today, will be driving career growth tomorrow.
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